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Cookies are small files that a website saves to your phone, tablet or computer. Their job is to hold any relevant bits of information that will personalise and improve your ‘online experience. For example, when items are saved to your basket so you don’t have to add them all back in again later – that’s down to a cookie. Or when you go onto a website and all the products you’ve looked at recently are featured so you can find them easily again – that’s a cookie again. In other words, cookies help to map out how customers move around a website so that brands like us can understand how to make things smooth, personal and fuss-free.
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